Facebook is
a social network that was first invented by a Harvard student named Mark
Zuckerberg. Since Facebook was launched in 2004, the social-networking site has
become the new fashion and obsession for teenagers. Users can create a profile
with photos, share personal interests and information, and communicate with
hundreds of “friends.” Facebook was only meant to be used as a student
directory among Harvard students, but since Mark Zuckerberg expanded the social
network site to other parts of the world, people have been using Facebook in
order to create the identity that fits with society´s standards of fashion and
social status. Facebook has also become a performance of popularity because
people add an immense number of “friends” without even knowing the people they
are adding. Similarly, F. Scott Fitzgerald shows in The
Great Gatsby how Gatsby puts on a performance of popularity by throwing big
parties with a large number of people, but without sharing any connection with
them. In addition, Facebook users create identities the same way Gatsby creates
an identity in which he is amazingly wealthy in order to gain society´s
approval and to impress the woman he “loves.”
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Facebook has also become the new way
in which people can create an identity. People construct identities based on
how they wish to be seen by others. Facebook users select with extreme care a
profile picture and upload fashionable photos because they feel like their
image has to look “cool” or pretty all the time in order to get the approval
from the Facebook society. Users´ way of measuring other peoples´ approval is
by getting “Likes.” Thanks to the need for “likes” to appear more popular,
Facebook users create new identities through pictures. It is common among young
girls to upload sexy pictures in order to get “likes” from popular and cute
guys. Also, other people upload photos in which they appear to be wealthy in order
to have a sense of belonging to a certain social status. In an effort to be
popular, people post photos and personal information to represent their ideal
selves instead of showing their true personality or identity.
A young woman in a New York Times
article said,
“When I choose my profile picture, I want people to ‘Like,’ it,” ... In
fact, she and her friends are keenly aware of how to goose the numbers. “You
get more ‘Likes’ if it’s a model shot and not a goofy picture with your
friends,” she explained.
Also, Facebook has brought a modern way of dating in which you can even post what your relationship status is. People are able to see each others´ interests and personal information so that they can search for their “perfect match.” It is common among some girls and boys to use the chat application to flirt and talk to people that they barely know in order to start a possible romantic relationship. The fact that some young people date online leads again to a performance of their identities, image, and interests because they are always trying to get the other person to like them back. Also, the relationship status is really important for users because posting a relationship status makes a relationship official. Young people are obsessed with announcing they are in a relationship because they want people to “like it” and they want to get approving comments from all of their “friends.” It is their way of showing they have succeeded in finding their perfect match. Gatsby parallels a Facebook user because he recreates his world and his identity in order to obtain the American Dream of being wealthy and possessing the woman of his dreams. When Gatsby first met Daisy, before becoming a powerful and successful man, Gatsby started dreaming about possessing this wealthy woman, and as a result, he “[took] Daisy under false pretenses. He let her believe that he was fully able to take care of her. As a matter of fact, he had no such facilities, he had no comfortable family standing behind him and he was liable at the whim of an impersonal government to be blown anywhere about the world” (149). Since Gatsby is obsessed with possessing “the golden girl,” he is forced to leave his poor past behind in order to construct the identity of a glorious and wealthy man that would impress Daisy. Similar to the fact that Facebook allows people change their user name, Gatsby changes his legal name James Gatz to Jay Gatsby, “so he invented just the sort of Jay Gatsby that a seventeen-year-old boy would be likely to invent” (98). However, Gatsby´s love towards Daisy is just an idea because having a relationship with Daisy represents the last piece of his success; his goal is to get society to see them as the golden couple. In an effort to get the “likes” of other people, Gatsby creates a really powerful character because he believes that luxuries, popularity, and the possession of a woman determine his success and “happiness.”
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Succesful man but alone in the end.